오뚜기 시그니처 오뚜기 시그니처

CI Introduction

오뚜기 심볼과 주식회사 오뚜기 워드마크 오뚜기 심볼과 주식회사 오뚜기 워드마크
외곽의 원형
It represents the unity and coexistence of all Ottogi people and expresses the harmonious and persistent vitality of each individual. You can see the elegance of restoration and resilience that returns to the original state, even under pressure from every direction.
미소짓는 어린이의 얼굴, 입맛을 다시는 모습
It shows the corporate philosophy of always treating consumers kindly and lovingly, like the smiling face of a child. A child's appetizing facial expression represents the company's spirit toward the best taste.

Color system

  • OTTOGI YELLOW
    Yellow, the brightest color among generally used color, express a lively and bright, but also warm atmosphere, conveying Ottogi's warm heart and sincerity toward consumers.
  • OTTOGI RED
    Red, showing endless passion, represents the active and enthusiastic attitude of the Ottogi people.
  • OTTOGI BLUE
    Blue, which symbolizes trust and stability, shows pride in Ottogi products that consumers can eat with confidence.

Font

Ottogi Sans is Ottogi exclusive font for a title from the Dotum series. With the concept of harmony, balance, and growth, the straight lines and curves, symmetry and asymmetry, and rigidity and flexibility are in harmony.

오뚜기산스 엑스트라 볼드, 오뚜기산스 볼드, 오뚜기산스 미디엄, 오뚜기산스 라이트, 오뚜기산스 엑스트라 라이트 오뚜기산스 엑스트라 볼드, 오뚜기산스 볼드, 오뚜기산스 미디엄, 오뚜기산스 라이트, 오뚜기산스 엑스트라 라이트

OTTOGI YELLOW

Yellow expresses Ottogi's sincerity.
Ottogi's deep and sincere heart has been long expressed through the color, yellow.

오뚜기 카레 포장재
Most of our products use yellow in our product's packaging, which is a long-standing tradition.
It is a color of curry, a founding product, and a color that shines the brightest and express active and outgoing characteristics. In Tree, becoming a Forest
오뚜기 카레 포장재
오뚜기 카레 포장재
Ottogi has been using yellow packaging to emphasize the yellow color of its first product, curry, and it became Ottogi's company representative color.
오뚜기 고소한 참기름
오뚜기 토마토 케챂
오뚜기 고소한 마요네스
Ottogi has long been trusted and selected by consumers, and now consumers recognize the color yellow as part of our brand.
That's how Ottogi's yellow color became our sincerity and trust.
오뚜기 팝업스토어 OTTOGI Y100
진심 100%
To us, Ottogi, yellow is not just a color, but the path and time we have been walking, and hope we can lead a better life for people through better food products.
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