ABOUT US
CI Introduction
It represents the unity and coexistence of all Ottogi
people and expresses the harmonious and persistent
vitality of each individual. You can see the elegance of
restoration and resilience that returns to the original
state, even under pressure from every direction.
It shows the corporate philosophy of always treating
consumers kindly and lovingly, like the smiling face of
a child. A child's appetizing facial expression
represents the company's spirit toward the best taste.
Color system
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Yellow, the brightest color among generally used color, express a lively and bright, but also warm atmosphere, conveying Ottogi's warm heart and sincerity toward consumers. -
Red, showing endless passion, represents the active and enthusiastic attitude of the Ottogi people. -
Blue, which symbolizes trust and stability, shows pride in Ottogi products that consumers can eat with confidence.
Font
Ottogi Sans is Ottogi exclusive font for a title from the Dotum series. With the concept of harmony, balance, and growth, the straight lines and curves, symmetry and asymmetry, and rigidity and flexibility are in harmony.
OTTOGI YELLOW
Yellow expresses Ottogi's sincerity.
Ottogi's deep and sincere heart has been long expressed through the color, yellow.
Most of our products use yellow in our product's packaging, which is a long-standing tradition.
It is a color of curry, a founding product, and a color that shines the brightest and express active and outgoing characteristics. In Tree, becoming a Forest
It is a color of curry, a founding product, and a color that shines the brightest and express active and outgoing characteristics. In Tree, becoming a Forest
Ottogi has been using yellow packaging to emphasize the yellow color of its first product, curry, and it became Ottogi's
company representative color.
Ottogi has long been trusted and selected by consumers, and now consumers recognize the color yellow as part of our brand.
That's how Ottogi's yellow color became our sincerity and trust.
That's how Ottogi's yellow color became our sincerity and trust.
To us, Ottogi, yellow is not just
a color, but the path and time
we have been walking,
and hope we can lead a
better life for people
through better food products.